Underwriting

Rates and Information

KDNK Underwriting Director, Jesse Taylor
KDNK Underwriting Director, Jesse Taylor

OPEN RATES
Live Read NPR: $35
Live Read Local Program: $30
Pre-recorded Event Underwriting: $40

DISCOUNTS AND PACKAGES

Monthly Contracts: 
News
Morning Edition, All Things Considered, Democracy Now! and KDNK Local News
5 messages per week (or 20 messages ). . . . .. . . . . . . $350 PER MONTH
4 messages per week (or 16 messages). . . . . . . . . . . . $300 PER MONTH
3 messages per week (or 12 messages). . . . . . . . . . . . $240 PER MONTH
2 messages per week (or 8 messages). . . . . . . . . . . . . $180 PER MONTH

Local Programming

5 messages per week (or 20 messages) . . . . . . . . . . . .$300 PER MONTH
4 messages per week (or 16 messages) . . . . . . . . . . . .$250 PER MONTH
3 messages per week (or 12 messages) . . . . . . . . . . . .$200 PER MONTH

Event Underwriting
Non Profits Only
10 spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$250
20 spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$420
36 spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$600
For music, arts, theatre, festivals and special events.  Spots are pre-recorded with a music bed and run up to 60 seconds.

Long-term contract benefit: Earn one week of free underwriting with each 1-year contract commitment.

Prepayment & discounts: All six-and twelve-month contracts paid in advance will receive a 10% discount.

Minimum Contract: Underwriting contracts are a minimum of 3 months.

Billing: We bill quarterly.

KDNK UNDERWRITING GUIDE

Take advantage of a unique opportunity ... by being a KDNK underwriter. Your message, presented in the company of the best programs on KDNK will make a positive imprint on our audience ... your customers, employees, colleagues, friends and neighbors throughout the Roaring Fork Valley.

Your company can be a partner in making possible the best public radio programming. As a KDNK Underwriter, your credit will be broadcast in association with a variety of programs or with the specific program you choose, allowing you to present an effective message in a noncommercial environment.

It is preferred that station announcers deliver all underwriting credits. We will work with you to produce an underwriting credit or announcement that best serves your needs and our audience.

Each underwriting credit is reviewed for adherence to FCC and station rules. Creativity need not be absent from the credit production process. We will work with you to develop an engaging and enlightening message. Contact Jesse Taylor at 963-0139 or jesse@kdnk.org to get started.

KDNK 's Underwriting Guidelines as set forth by the FCC Public Radio Regulations

Your message may include:
• Name of business
• Location of business
• A description of your services/products
• Your registered slogan [non-promotional]
• Your brand names
• Your telephone number(s)

Underwriting on KDNK may NOT include:

• Comparative or superlative language (ie,: "largest," "best," Board certified, licensed and insured," etc.)
• Mention of price, interest rates, discount, sales or savings
• Promotions or call to action [ie,: hurry in, call now, operators are standing by etc.]

Examples of Permissible Announcements

"The upcoming portion of NPR is underwritten by: River Valley Ranch on the Crystal River in Carbondale."

"The upcoming portion of NPR is underwritten by: Summit Canyon Mountaineering - the clothing, the equipment, the expertise since 1978. Featuring Patagonia, Marmot, Black Diamond, The North Face. Under the clock tower in Glenwood Springs."

Examples of Impermissible Announcements

"The upcoming portion of NPR is underwritten by: Big foot gear in River City, Colorado offering snowshoes for only $78 through April 1."

or:
"Stop by Frank's Used Cars for the bargain of a lifetime."

These examples contain prices, superlatives and a call to action.

jesse@kdnk.org
P.O. Box 1388, 76 south 2nd street
Carbondale, CO 81623
(970) 963-0139, fax 963-0810

Example of a live underwriting read on KDNK

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