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Colorado Introduces New State Logo

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Scott Franz
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The new logo, complete with mountains, an evergreen tree and the letter C centering the state flag, replaces one that was introduced in 2013.

The logo's colors are symbolic – gold represents the state’s sunshine and Eastern Plains, while red represents the earth.

Polis donned a beanie on a warm spring day in Denver to explain why he believes a logo update is necessary.

“In an effort to promote all of Colorado has, and using the tools we have in the state,” the governor said Tuesday, “we want to provide a fresh representation of the state brand.”

Polis added that the new logo was paid for using existing state money and will not cost taxpayers. It will be introduced gradually over the next year, such as when old decals on government vehicles fade away, or when new stationary needs to be ordered.

Scott Franz is a government watchdog reporter and photographer from Steamboat Springs. He spent the last seven years covering politics and government for the Steamboat Pilot & Today, a daily newspaper in northwest Colorado. His reporting in Steamboat stopped a police station from being built in a city park, saved a historic barn from being destroyed and helped a small town pastor quickly find a kidney donor. His favorite workday in Steamboat was Tuesday, when he could spend many of his mornings skiing untracked powder and his evenings covering city council meetings. Scott received his journalism degree from the University of Colorado at Boulder. He is an outdoorsman who spends at least 20 nights a year in a tent. He spoke his first word, 'outside', as a toddler in Edmonds, Washington. Scott visits the Great Sand Dunes, his favorite Colorado backpacking destination, twice a year. Scott's reporting is part of Capitol Coverage, a collaborative public policy reporting project, providing news and analysis to communities across Colorado for more than a decade. Fifteen public radio stations participate in Capitol Coverage from throughout Colorado.
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