Colorado Introduces New State Logo

Mar 27, 2019

The new logo, complete with mountains, an evergreen tree and the letter C centering the state flag, replaces one that was introduced in 2013.

Credit Scott Franz

The logo's colors are symbolic – gold represents the state’s sunshine and Eastern Plains, while red represents the earth.

Polis donned a beanie on a warm spring day in Denver to explain why he believes a logo update is necessary.

“In an effort to promote all of Colorado has, and using the tools we have in the state,” the governor said Tuesday, “we want to provide a fresh representation of the state brand.”

Polis added that the new logo was paid for using existing state money and will not cost taxpayers. It will be introduced gradually over the next year, such as when old decals on government vehicles fade away, or when new stationary needs to be ordered.